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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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| Paper Title: | Survey on Women`s Health and understanding the Effect of Pharmaceutical Industry Marketing |
| Authors Name: | Anshuja A.Kapse , Vaishnavi M. Akhade , Shruti R. Ganorkar |
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IJRTI_189906
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| Published Paper Id: | IJRTI2405064 |
| Published In: | Volume 9 Issue 5, May-2024 |
| DOI: | |
| Abstract: | Abstract: The pharmaceutical sector significantly impacts modern healthcare by developing and producing medications. However, its marketing efforts, including sample provision, continuing medical education, and direct-to-consumer advertising, also significantly influence public health, medical decisions, and healthcare environments. Women's health is particularly important in this dynamic industry, which offers a range of products and services to meet their healthcare needs. This relationship includes awareness, information availability, treatments, and societal views. Pharmaceutical marketing strategies, such as online campaigns, physician promotion, and direct-to-consumer advertising, influence women's perceptions of health issues and treatments. These tactics can lead to increased demand for certain drugs and influence treatment choices. However, these strategies can also lead to overdiagnosis and overtreatment of certain disorders. Additionally, pharmaceutical marketing can reinforce gendered views of attractiveness, fertility, and aging, causing unrealistic expectations about women's bodies and health results. This can exacerbate mental health and body image issues, potentially leading to unnecessary medical procedures or body dissatisfaction. The study highlights the complex relationship between pharmaceutical industry marketing and women's health outcomes. Marketing campaigns aim to educate consumers about treatment options but can also influence attitudes and treatment choices. The persistent beauty standards and gender stereotypes in advertising can harm women's wellbeing. Ethical questions arise about balancing product promotion and consumer education, and regulatory actions are needed to prioritize patient welfare. |
| Keywords: | Significant Impact, Pharmaceutical Marketing, Women, Health, Treatment choice, physician, Birth control pills |
| Cite Article: | "Survey on Women`s Health and understanding the Effect of Pharmaceutical Industry Marketing", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 5, page no.430 - 436, May-2024, Available :http://www.ijrti.org/papers/IJRTI2405064.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2405064
Registration ID:189906
Published In: Volume 9 Issue 5, May-2024
DOI (Digital Object Identifier):
Page No: 430 - 436 Country: Amravati, Maharashtra , India Research Area: Pharmacy Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2405064 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2405064 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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