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Paper Title
Assessing Challenges to Online Shopping in Nigeria: A Study of Selected Online Shoppers in Asaba, Delta State.
Authors
OTIKA UDOKA STEPHEN LECTURER DEPARTMENT OF MARKETING EVANGEL UNIVERSITY, AKAEZE EBONYI STATE, NIGER , EJIOFOR HAPPINESS ULOMA , UCHE DICKSON BEN , EKE CHUKWUMA NNATE
Keywords
Key Words: Online Shopping, Online Shoppers, Information Communication Technology
Abstract
ABSTRACT The advent of information and communication technology has led to the development of alternate channels/new methods of delivering goods and services, known as mobile service. The main objective of this study is to assess the challenges of online shopping among online customers in Asaba, Delta State. Questionnaire was used to measure the identified questions that pose challenge to online shopping. The data collected were analysed with factor analysis which reduced the questions to four components: consumer resources, security, network reliability, and privacy/confidentiality of operations. Results of the multiple regressions show that three of the four factors negatively effect and reduce the frequency with which consumers visit online shops. This study has some implications for online marketers and policy makers. Network security and reliability need to be addressed. Online marketers need to present attractive websites with well-structured information to delight online shoppers. Most of the respondents agree that online shopping makes shopping experience seamless. There is the need for sensitisation of potential customers on the safety and convenience of online shopping.
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IJRTI — journal style
"Assessing Challenges to Online Shopping in Nigeria: A Study of Selected Online Shoppers in Asaba, Delta State.", IJRTI - International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.2, Issue 6, page no.198 - 205, June-2017, Available :https://ijrti.org/papers/IJRTI1706040.pdf
APA — 7th edition
OTIKA UDOKA STEPHEN LECTURER DEPARTMENT OF MARKETING EVANGEL UNIVERSITY, A. E. S. N., ULOMA, E. H., BEN, U. D., & NNATE, E. C. (2017). Assessing Challenges to Online Shopping in Nigeria: A Study of Selected Online Shoppers in Asaba, Delta State. International Journal for Research Trends and Innovation, 2(6), 198 - 205. https://ijrti.org/viewpaperforall.php?paper=IJRTI1706040
MLA — 9th edition
OTIKA UDOKA STEPHEN LECTURER DEPARTMENT OF MARKETING EVANGEL UNIVERSITY, AKAEZE EBONYI STATE, NIGER, et al. "Assessing Challenges to Online Shopping in Nigeria: A Study of Selected Online Shoppers in Asaba, Delta State." International Journal for Research Trends and Innovation, vol. 2, no. 6, 2017, pp. 198 - 205, https://ijrti.org/viewpaperforall.php?paper=IJRTI1706040.
Chicago — 17th, bibliography
OTIKA UDOKA STEPHEN LECTURER DEPARTMENT OF MARKETING EVANGEL UNIVERSITY, AKAEZE EBONYI STATE, NIGER, et al. "Assessing Challenges to Online Shopping in Nigeria: A Study of Selected Online Shoppers in Asaba, Delta State." International Journal for Research Trends and Innovation 2, no. 6 (2017): 198 - 205. https://ijrti.org/viewpaperforall.php?paper=IJRTI1706040.
Harvard — author–date
OTIKA UDOKA STEPHEN LECTURER DEPARTMENT OF MARKETING EVANGEL UNIVERSITY, A.E.S.N. et al. (2017) 'Assessing Challenges to Online Shopping in Nigeria: A Study of Selected Online Shoppers in Asaba, Delta State', International Journal for Research Trends and Innovation, 2(6), pp. 198 - 205. Available at: https://ijrti.org/viewpaperforall.php?paper=IJRTI1706040
IEEE — numbered reference
A. E. S. N. OTIKA UDOKA STEPHEN LECTURER DEPARTMENT OF MARKETING EVANGEL UNIVERSITY, E. H. ULOMA, U. D. BEN and E. C. NNATE, "Assessing Challenges to Online Shopping in Nigeria: A Study of Selected Online Shoppers in Asaba, Delta State," IJRTI, vol. 2, no. 6, pp. 198 - 205, Jun. 2017.
Vancouver — biomedical
OTIKA UDOKA STEPHEN LECTURER DEPARTMENT OF MARKETING EVANGEL UNIVERSITY AESN, ULOMA EH, BEN UD, NNATE EC. Assessing Challenges to Online Shopping in Nigeria: A Study of Selected Online Shoppers in Asaba, Delta State. IJRTI. 2017 Jun;2(6):198 - 205.
AMA — 11th edition
OTIKA UDOKA STEPHEN LECTURER DEPARTMENT OF MARKETING EVANGEL UNIVERSITY AESN, ULOMA EH, BEN UD, NNATE EC. Assessing Challenges to Online Shopping in Nigeria: A Study of Selected Online Shoppers in Asaba, Delta State. IJRTI. 2017;2(6):198 - 205. Accessed at https://ijrti.org/viewpaperforall.php?paper=IJRTI1706040
BibTeX — Zotero, Mendeley, LaTeX
@article{IJRTI1706040,
author = {AKAEZE EBONYI STATE, NIGER OTIKA UDOKA STEPHEN LECTURER DEPARTMENT OF MARKETING EVANGEL UNIVERSITY and EJIOFOR HAPPINESS ULOMA and UCHE DICKSON BEN and EKE CHUKWUMA NNATE},
title = {Assessing Challenges to Online Shopping in Nigeria: A Study of Selected Online Shoppers in Asaba, Delta State.},
journal = {International Journal for Research Trends and Innovation},
volume = {2},
number = {6},
pages = {198 - 205},
year = {2017},
month = {June},
issn = {2456-3315},
url = {https://ijrti.org/viewpaperforall.php?paper=IJRTI1706040}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - OTIKA UDOKA STEPHEN LECTURER DEPARTMENT OF MARKETING EVANGEL UNIVERSITY, AKAEZE EBONYI STATE, NIGER
AU - ULOMA, EJIOFOR HAPPINESS
AU - BEN, UCHE DICKSON
AU - NNATE, EKE CHUKWUMA
TI - Assessing Challenges to Online Shopping in Nigeria: A Study of Selected Online Shoppers in Asaba, Delta State.
T2 - International Journal for Research Trends and Innovation
JA - IJRTI
VL - 2
IS - 6
PY - 2017
SN - 2456-3315
UR - https://ijrti.org/viewpaperforall.php?paper=IJRTI1706040
SP - 198
EP - 205
ER -
Issue
Volume 2 Issue 6,
June-2017
Pages : 198 - 205
Other Publication Details
Paper Reg. ID
IJRTI_170332
Published Paper ID
IJRTI1706040
Downloads
205,646
Research Area
Management
Country
ABAKALIKI, EBONYI STATE, NIGERIA
Published
June 2017
Published Paper PDF
https://ijrti.org/papers/IJRTI1706040.pdf
Published Paper URL
https://ijrti.org/viewpaperforall.php?paper=IJRTI1706040
About Publisher
International Journal for Research Trends and Innovation
Published by IJRTI (JW Publication)
2456-3315
ISSN
10.57
Impact Factor
2016
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Open
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Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal for Research Trends and Innovation for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
