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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

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Paper Title: E- Marketing: Necessity of Present Era for the Development of Business
Authors Name: Dr. Ch. Bala Raju
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IJRTI_181638
Published Paper Id: IJRTI2002041
Published In: Volume 5 Issue 2, February-2020
DOI:
Abstract: E-marketing tactics and applications are rapidly evolving, with significant implications for company markets and customer behaviour. As a result, many businesses have implemented e-marketing tactics through their websites in order to connect with both domestic and international customers. Electronic marketing is seen as a new development in business practice that is associated with advancement and offering via World Wide Web sites and other electronic networks. This study report used a quantitative technique to collect data from participants, and then SPSS statistical techniques were used to arrive at the research's conclusions. The findings revealed that youth typically think that e-marketing saves time and money, is more comfortable, makes product presentation easier, and influences their selling behaviour. Significantly, the majority of young (59%) choose to sell their items on social media sites like Instagram. Nowadays, e-marketing is becoming a necessity of society; as a result, businesses are keenly following these changes in order to grow their businesses. E-marketing is extremely beneficial to businesses in terms of building long-term relationships with clients and retaining these devoted customers.
Keywords: E-Marketing, Marketing Practices, Electronic Marketing Strategies, Online Marketplaces, E-Commerce, E-Business
Cite Article: "E- Marketing: Necessity of Present Era for the Development of Business", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.5, Issue 2, page no.226 - 228, February-2020, Available :http://www.ijrti.org/papers/IJRTI2002041.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2002041
Registration ID:181638
Published In: Volume 5 Issue 2, February-2020
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Page No: 226 - 228
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Research Area: Engineering
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2002041
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2002041
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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