ISSN2456-3315
Impact Factor10.57
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CrossRefDOI
ESTD2016
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Paper Title
Brand preference towards Ruby food products, madurai.
Authors
Aishwaryadevi , Dr.K.R.Mahalaxmi
Keywords
Brand preference, FMCG products, brand purchase intention.
Abstract
Brand is one of indicators of the strength in the heart and minds of customer, brand preference represents which brands are preferred under assumption of equality in price and availability. Purchaser brand preference is a fundamental advance to comprehend customer decision conduct, and has in this way constantly got incredible consideration from marketers. Brand preferences uncover the kind of characteristics a brand possesses, to reinforce its position and increment its market share. The objectives of this study on the brand purchase intention for FMCG products. To identify the brand awareness for Ruby Food Products private LTD .,we conduct a pilot study and through the data make the methodologies to measure brand preference are validity ,reliability study and factor analysis test. Brand preference has influence the customer to make a decision of the brand.
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IJRTI — journal style
"Brand preference towards Ruby food products, madurai.", IJRTI - International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.5, Issue 3, page no.7 - 10, March-2020, Available :https://ijrti.org/papers/IJRTI2003002.pdf
APA — 7th edition
Aishwaryadevi, & Dr.K.R.Mahalaxmi. (2020). Brand preference towards Ruby food products, madurai. International Journal for Research Trends and Innovation, 5(3), 7 - 10. https://ijrti.org/viewpaperforall.php?paper=IJRTI2003002
MLA — 9th edition
Aishwaryadevi, and Dr.K.R.Mahalaxmi. "Brand preference towards Ruby food products, madurai." International Journal for Research Trends and Innovation, vol. 5, no. 3, 2020, pp. 7 - 10, https://ijrti.org/viewpaperforall.php?paper=IJRTI2003002.
Chicago — 17th, bibliography
Aishwaryadevi, and Dr.K.R.Mahalaxmi. "Brand preference towards Ruby food products, madurai." International Journal for Research Trends and Innovation 5, no. 3 (2020): 7 - 10. https://ijrti.org/viewpaperforall.php?paper=IJRTI2003002.
Harvard — author–date
Aishwaryadevi and Dr.K.R.Mahalaxmi (2020) 'Brand preference towards Ruby food products, madurai', International Journal for Research Trends and Innovation, 5(3), pp. 7 - 10. Available at: https://ijrti.org/viewpaperforall.php?paper=IJRTI2003002
IEEE — numbered reference
Aishwaryadevi and Dr.K.R.Mahalaxmi, "Brand preference towards Ruby food products, madurai," IJRTI, vol. 5, no. 3, pp. 7 - 10, Mar. 2020.
Vancouver — biomedical
Aishwaryadevi, Dr.K.R.Mahalaxmi. Brand preference towards Ruby food products, madurai. IJRTI. 2020 Mar;5(3):7 - 10.
AMA — 11th edition
Aishwaryadevi, Dr.K.R.Mahalaxmi. Brand preference towards Ruby food products, madurai. IJRTI. 2020;5(3):7 - 10. Accessed at https://ijrti.org/viewpaperforall.php?paper=IJRTI2003002
BibTeX — Zotero, Mendeley, LaTeX
@article{IJRTI2003002,
author = {Aishwaryadevi and Dr.K.R.Mahalaxmi},
title = {Brand preference towards Ruby food products, madurai.},
journal = {International Journal for Research Trends and Innovation},
volume = {5},
number = {3},
pages = {7 - 10},
year = {2020},
month = {March},
issn = {2456-3315},
url = {https://ijrti.org/viewpaperforall.php?paper=IJRTI2003002}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Aishwaryadevi
AU - Dr.K.R.Mahalaxmi
TI - Brand preference towards Ruby food products, madurai.
T2 - International Journal for Research Trends and Innovation
JA - IJRTI
VL - 5
IS - 3
PY - 2020
SN - 2456-3315
UR - https://ijrti.org/viewpaperforall.php?paper=IJRTI2003002
SP - 7
EP - 10
ER -
Issue
Volume 5 Issue 3,
March-2020
Pages : 7 - 10
Other Publication Details
Paper Reg. ID
IJRTI_181185
Published Paper ID
IJRTI2003002
Downloads
205,621
Research Area
Management
Country
Trichy, tamilnadu, India
Published
March 2020
Published Paper PDF
https://ijrti.org/papers/IJRTI2003002.pdf
Published Paper URL
https://ijrti.org/viewpaperforall.php?paper=IJRTI2003002
About Publisher
International Journal for Research Trends and Innovation
Published by IJRTI (JW Publication)
2456-3315
ISSN
10.57
Impact Factor
2016
ESTD Year
Open
Access
Impact Factor 10.57 calculated by Google Scholar and Semantic Scholar.
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Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal for Research Trends and Innovation for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
