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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Issue: March 2026
Volume 11 | Issue 3
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 22162
Article Published : 8692
Total Authors : 22874
Total Reviewer : 819
Total Countries : 160
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| Paper Title: | Brand preference towards Ruby food products, madurai. |
| Authors Name: | Aishwaryadevi , Dr.K.R.Mahalaxmi |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_181185
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| Published Paper Id: | IJRTI2003002 |
| Published In: | Volume 5 Issue 3, March-2020 |
| DOI: | |
| Abstract: | Brand is one of indicators of the strength in the heart and minds of customer, brand preference represents which brands are preferred under assumption of equality in price and availability. Purchaser brand preference is a fundamental advance to comprehend customer decision conduct, and has in this way constantly got incredible consideration from marketers. Brand preferences uncover the kind of characteristics a brand possesses, to reinforce its position and increment its market share. The objectives of this study on the brand purchase intention for FMCG products. To identify the brand awareness for Ruby Food Products private LTD .,we conduct a pilot study and through the data make the methodologies to measure brand preference are validity ,reliability study and factor analysis test. Brand preference has influence the customer to make a decision of the brand. |
| Keywords: | Brand preference, FMCG products, brand purchase intention. |
| Cite Article: | "Brand preference towards Ruby food products, madurai. ", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.5, Issue 3, page no.7 - 10, March-2020, Available :http://www.ijrti.org/papers/IJRTI2003002.pdf |
| Downloads: | 000205364 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2003002
Registration ID:181185
Published In: Volume 5 Issue 3, March-2020
DOI (Digital Object Identifier):
Page No: 7 - 10 Country: Trichy, tamilnadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2003002 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2003002 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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