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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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| Paper Title: | An Empirical Study on Young Consumer`s Pro-Environmental Behavior and Readiness Towards Purchase of Green Household Appliances |
| Authors Name: | Heer Shah , Dr. Vilas Chauhan |
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IJRTI_185952
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| Published Paper Id: | IJRTI2304088 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | : With expanding consumer markets and volumes, production and consumption practices are severely harming the environment. The importance of this issue has been recognized by the government, consumers, and producers. Industries' research and development divisions are constantly attempting to create products that are eco-friendly and cause less environmental damage. Green products are frequently described as having healthy disposal options and the ability to be recycled. The government and non-governmental organizations both advocate for the production, marketing, and consumption of such products. Based on literature review, the present study attempts to study factors affecting purchase behavior of Green Household Appliances (GHA)/ Energy Efficient Appliances (EEAs). It also explores the level of awareness and attitude of Young Consumers towards GHA. Further, researchers have attempted to establish a relationship between attitude/awareness and Consumers readiness to purchase GHA. Primary data was collected from 177 young consumers from Gandhinagar, Gujarat which were analyzed using structured questionnaires. The findings of the study surface that young consumers are aware and possess a positive attitude towards purchase of GHA. Various constructs of Pro-Environmental Behaviour and Energy Savings have been at the core in the research. The study leads to a conclusion that there exists a negative correlation between Young Consumers’ Energy savings behaviour and Consumers readiness for purchase of GHA. |
| Keywords: | Young Consumer’s, Pro-Environment behavior, Green Household Appliances, Moral Norms, Environmental Self-Identity, Warm Glow, Subjective Social Norms |
| Cite Article: | "An Empirical Study on Young Consumer`s Pro-Environmental Behavior and Readiness Towards Purchase of Green Household Appliances", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 4, page no.520 - 529, April-2023, Available :http://www.ijrti.org/papers/IJRTI2304088.pdf |
| Downloads: | 000205297 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2304088
Registration ID:185952
Published In: Volume 8 Issue 4, April-2023
DOI (Digital Object Identifier):
Page No: 520 - 529 Country: Gandhinagar, Gujarat, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2304088 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2304088 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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