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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21508
Article Published : 8513
Total Authors : 22399
Total Reviewer : 805
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| Paper Title: | Impact of Product Quality on Customer Satisfaction: Evidence from Select Consumer Durables |
| Authors Name: | RAFI AHMAD LONE , Prof. Mushtaq Ahmad Bhat |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_186166
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| Published Paper Id: | IJRTI2304166 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | http://doi.one/10.1729/Journal.35094 |
| Abstract: | Ensuring quality product is top priority of all organisations as it plays a significant role in achieving customer satisfaction, which is the ultimate objective of all marketing efforts. This study delves into the aspect of product quality considering its eight dimensions to study the impact of product quality on customer satisfaction in consumer durable sector. A well-structured questionnaire was designed to seek the opinion of respondents about the quality of durable products and their level of satisfaction. The data obtained from 560 respondents confirmed that product quality has a positive and significant impact on customer satisfaction. The study also revealed that perceived quality and durability have the highest impact on customer satisfaction, followed by reliability, features, and aesthetics. The study recommends that companies should ensure that their products align with customer needs and preferences by focusing on critical product quality dimensions. The study has identified areas where businesses may need to improve to achieve higher levels of customer satisfaction to ensure long-term success. |
| Keywords: | Product quality, product quality dimensions, customer satisfaction, PLS-SEM |
| Cite Article: | "Impact of Product Quality on Customer Satisfaction: Evidence from Select Consumer Durables", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 4, page no.1014 - 1024, April-2023, Available :http://www.ijrti.org/papers/IJRTI2304166.pdf |
| Downloads: | 000205783 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2304166
Registration ID:186166
Published In: Volume 8 Issue 4, April-2023
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.35094
Page No: 1014 - 1024 Country: Srinagar, Jammu and Kashmir, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2304166 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2304166 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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