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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

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Paper Title: Impact of Product Quality on Customer Satisfaction: Evidence from Select Consumer Durables
Authors Name: RAFI AHMAD LONE , Prof. Mushtaq Ahmad Bhat
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IJRTI_186166
Published Paper Id: IJRTI2304166
Published In: Volume 8 Issue 4, April-2023
DOI: http://doi.one/10.1729/Journal.35094
Abstract: Ensuring quality product is top priority of all organisations as it plays a significant role in achieving customer satisfaction, which is the ultimate objective of all marketing efforts. This study delves into the aspect of product quality considering its eight dimensions to study the impact of product quality on customer satisfaction in consumer durable sector. A well-structured questionnaire was designed to seek the opinion of respondents about the quality of durable products and their level of satisfaction. The data obtained from 560 respondents confirmed that product quality has a positive and significant impact on customer satisfaction. The study also revealed that perceived quality and durability have the highest impact on customer satisfaction, followed by reliability, features, and aesthetics. The study recommends that companies should ensure that their products align with customer needs and preferences by focusing on critical product quality dimensions. The study has identified areas where businesses may need to improve to achieve higher levels of customer satisfaction to ensure long-term success.
Keywords: Product quality, product quality dimensions, customer satisfaction, PLS-SEM
Cite Article: "Impact of Product Quality on Customer Satisfaction: Evidence from Select Consumer Durables", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 4, page no.1014 - 1024, April-2023, Available :http://www.ijrti.org/papers/IJRTI2304166.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2304166
Registration ID:186166
Published In: Volume 8 Issue 4, April-2023
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.35094
Page No: 1014 - 1024
Country: Srinagar, Jammu and Kashmir, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2304166
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2304166
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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