Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The given research paper examines the way in which Big Data and Business Intelligence (BI) transform the corporate strategy. It utilises the secondary qualitative data to examine the ways in which these technologies may be employed in enhancing the decision-making process, making the operations more efficient and developing a competitive advantage. The paper also highlights the problem faced by the businesses in the implementation process, such as data integration, quality problems and the skill gap and also gives future opportunities of adopting more sophisticated technologies such as AI to facilitate strategic expansion.
Keywords:
Big Data, Business Intelligence, Corporate Strategy, Decision-Making, Operational Efficiency, AI Integration.
Cite Article:
"LEVERAGING BIG DATA AND BUSINESS INTELLIGENCE TO REVOLUTIONISE CORPORATE STRATEGY", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.8, Issue 7, page no.1103-1108, July-2023, Available :http://www.ijrti.org/papers/IJRTI2307154.pdf
Downloads:
000205494
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator