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A Study on Consumer Satisfaction Towards Britannia Biscuits with Reference to Coimbatore
City" is not explicitly mentioned in the provided text. However, based on the content, the
study focuses on evaluating consumer satisfaction with Britannia biscuits in Coimbatore,
analyzing factors influencing purchasing decisions, and identifying preferences among
different consumer groups. It employs a descriptive research design, utilizing primary data
collected through surveys and statistical analysis to assess consumer opinions on taste, price,
packaging, and advertisement effectiveness. Let me know if you need a more
specific summary.
Keywords:
Britania Product ,Britania Biscuit
Cite Article:
""A study on Consumer Satisfaction towards Britania Biscuit with refernce to Coimbatore City"", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b107-b112, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503115.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator