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Abstract: With the rapid advancement of technology, online hotel booking platforms have become a critical component of the hospitality industry. Understanding consumer behavior and the factors influencing their booking decisions is essential for platform optimization. This literature review explores key determinants influencing consumer perceptions, trust, and satisfaction in online hotel booking, structured under the SERVQUAL model. The independent variables analysed include platform usability, booking process, content & information, personalization, customer support, trust & security, experience after booking, and social & environmental responsibility. The dependent variables examined are trust, customer loyalty, booking intention, perceived value, perceived service quality, and customer satisfaction. By synthesizing findings from previous research, this review identifies gaps and trends in online booking behavior, highlighting the importance of service quality in enhancing consumer experiences.
Keywords:
Online hotel booking, Consumer behavior, Service quality, Trust and security, Customer satisfaction, Booking intention, Customer loyalty, Platform usability, Personalization, Post-booking experience.
Cite Article:
"A Review Of Factor Influencing Online Hotel Booking Decisions - A Systematic Literature Review", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.c1-c6, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503201.pdf
Downloads:
000534
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator