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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: December 2025
Volume 10 | Issue 12
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19459
Article Published : 8041
Total Authors : 21252
Total Reviewer : 769
Total Countries : 145
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| Paper Title: | From Assembly to Innovation: A Strategic Study on India's Path to a Homegrown Smartphone Ecosystem |
| Authors Name: | Keerthana Daggupati |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_202616
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| Published Paper Id: | IJRTI2504209 |
| Published In: | Volume 10 Issue 4, April-2025 |
| DOI: | |
| Abstract: | This paper explores the potential for establishing a fully indigenous Indian smartphone brand. Despite being the second-largest smartphone market globally, India remains heavily reliant on foreign brands and imported components. This study investigates consumer preferences, the strategic and economic viability of building a Made-in-India smartphone, and the challenges Indian brands face. Using a combination of industry analysis and primary consumer surveys, the paper identifies key demand drivers, consumer sentiment, and actionable strategies for positioning an Indian smartphone brand competitively. |
| Keywords: | Indian smartphone industry, Make in India, consumer behavior, Atmanirbhar Bharat, local manufacturing, brand strategy. |
| Cite Article: | "From Assembly to Innovation: A Strategic Study on India's Path to a Homegrown Smartphone Ecosystem", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 4, page no.b863-b885, April-2025, Available :http://www.ijrti.org/papers/IJRTI2504209.pdf |
| Downloads: | 000285 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2504209
Registration ID:202616
Published In: Volume 10 Issue 4, April-2025
DOI (Digital Object Identifier):
Page No: b863-b885 Country: Bengaluru, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2504209 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2504209 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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