 |
International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
|
Issue: December 2025
Volume 10 | Issue 12
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19459
Article Published : 8041
Total Authors : 21252
Total Reviewer : 769
Total Countries : 145
Indexing Partner
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | A Study on The Effect of Product Quality on Consumer Brand Loyality Towards Crocs with Reference to Coimbatore |
| Authors Name: | VIGNESHKUMAR M |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_202823
|
| Published Paper Id: | IJRTI2504227 |
| Published In: | Volume 10 Issue 4, April-2025 |
| DOI: | |
| Abstract: | In today’s competitive market, product quality has become a key determinant in influencing consumer behavior and fostering brand loyalty. This study aims to explore the relationship between product quality and consumer brand loyalty towards Crocs, with a specific focus on consumers in Coimbatore. Through a structured questionnaire distributed to a sample population in the city, data was collected and analyzed to assess how factors such as durability, comfort, design, material quality, and perceived value contribute to consumer satisfaction and repeat purchases. The findings indicate a strong positive correlation between high product quality and increased brand loyalty, suggesting that consumers who perceive Crocs as high-quality footwear are more likely to exhibit loyal purchasing behavior. The study underscores the importance for brands like Crocs to maintain and enhance product quality to sustain customer retention and expand their market share. These insights can aid marketers and business strategists in shaping effective branding and quality assurance practices. |
| Keywords: | Product quality, Brand Loyality, Consumer Behavior, Customer Satisfaction, Purchace Intention. |
| Cite Article: | "A Study on The Effect of Product Quality on Consumer Brand Loyality Towards Crocs with Reference to Coimbatore", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 4, page no.c33-c42, April-2025, Available :http://www.ijrti.org/papers/IJRTI2504227.pdf |
| Downloads: | 000381 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2504227
Registration ID:202823
Published In: Volume 10 Issue 4, April-2025
DOI (Digital Object Identifier):
Page No: c33-c42 Country: MADURAI , TAMIL NADU , India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2504227 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2504227 |
| Share Article: | |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijrti.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
| Providing A digital object identifier by DOI.ONE How to Get DOI? |
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Join RMS/Earn 300
WhatsApp
Click Here
Click Here
Indexing Partner |
|||
| Copyright © 2025 - All Rights Reserved - IJRTI | |||