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Abstract: - Madhya Pradesh (MP), located in the ‘heart of India’, is home to a diverse array of tourist attractions encompassing religious, historical, and natural landmarks. From sacred Jyotirlingas like Mahakaleshwar in Ujjain and Omkareshwar, to UNESCO World Heritage sites like the Khajuraho temples, the Buddhist stupas at Sanchi, and the Bhimbetka rock shelters, MP holds vast potential for tourism development. This paper discusses the state's key attractions, the role of digital media in tourism growth, and practical strategies for enhancing the tourism experience and infrastructure. Special attention is paid to the development of spiritual, cultural, and eco-tourism, with the goal of transforming MP into a top-tier domestic and international destination.
Keywords:
Keywords: Madhya Pradesh tourism, Ujjain Mahakal, Omkareshwar, UNESCO heritage sites, tourism strategy, digital promotion.
Cite Article:
"Strengthening Tourism in Madhya Pradesh: A Cultural and Strategic Perspective", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 4, page no.c404-c406, April-2025, Available :http://www.ijrti.org/papers/IJRTI2504268.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator