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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 22160
Article Published : 8692
Total Authors : 22874
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| Paper Title: | Economic Growth through Direct Selling: A Global Comparison with India’s Insights |
| Authors Name: | Mahendra Behera , Dr. Minati Mallick |
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| Author Reg. ID: |
IJRTI_206576
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| Published Paper Id: | IJRTI2510008 |
| Published In: | Volume 10 Issue 10, October-2025 |
| DOI: | |
| Abstract: | Sustainable development means fulfilling present needs without compromising future generations' ability to meet theirs. The United Nations' Sustainable Development Goal 8 emphasizes decent work and economic growth. Among various methods to achieve this, direct selling contributes positively through job creation, entrepreneurship, skill development, social responsibility, and sustainable growth. This study examines the performance of direct selling in India compared to the global level using secondary data from WFDSA and IDSA reports. Analytical tools like percentages, CAGR, and AAGR are used. The Indian direct selling industry grew by around 12 percent, with a gross turnover of Rs.2,12,820 million in 2022-23. India ranked 11th globally, contributing to the total global turnover of $167,694 million. Worldwide, 102.9 million people are engaged in direct selling. In India, out of 8.62 million direct sellers, 3.19 million are women. Globally, 71% of direct sellers are women, although male participation is steadily increasing. |
| Keywords: | Direct selling, Market, Economic Growth, IDSA and Gender participation |
| Cite Article: | "Economic Growth through Direct Selling: A Global Comparison with India’s Insights", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.10, Issue 10, page no.a81-a98, October-2025, Available :http://www.ijrti.org/papers/IJRTI2510008.pdf |
| Downloads: | 000319 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2510008
Registration ID:206576
Published In: Volume 10 Issue 10, October-2025
DOI (Digital Object Identifier):
Page No: a81-a98 Country: Mayurabhanj, Odisha, India Research Area: Arts Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2510008 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2510008 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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