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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: December 2025
Volume 10 | Issue 12
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Impact Factor : 8.14
Issue per Year : 12
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Issue Published : 115
Article Submitted : 19445
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| Paper Title: | “Digital Touchpoints and Consumer Transformation: Understanding Youth Purchase Behaviour in a Hyperconnected World” |
| Authors Name: | Jitender Govindani |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_206940
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| Published Paper Id: | IJRTI2510109 |
| Published In: | Volume 10 Issue 10, October-2025 |
| DOI: | |
| Abstract: | Digital marketing has revolutionized how businesses reach younger consumers. This study investigates the influence of various digital marketing channels on the buying behaviour of Indian youth aged 18–35. Using data collected from 102 respondents via online surveys, the research analyses platform preferences, trust, and key decision factors like price sensitivity, peer influence, and brand perception. Statistical methods reveal significant correlations between social media exposure and purchase frequency, with Instagram and Amazon dominating digital touchpoints. The findings underscore the need for data-driven, authentic, and multi-channel strategies tailored to youth preferences in a shifting post-pandemic market environment. |
| Keywords: | Digital Marketing, Young Consumers, Buying Behaviour, Digital Influence |
| Cite Article: | "“Digital Touchpoints and Consumer Transformation: Understanding Youth Purchase Behaviour in a Hyperconnected World”", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 10, page no.b88-b95, October-2025, Available :http://www.ijrti.org/papers/IJRTI2510109.pdf |
| Downloads: | 00092 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2510109
Registration ID:206940
Published In: Volume 10 Issue 10, October-2025
DOI (Digital Object Identifier):
Page No: b88-b95 Country: Hyderabad, Telangana , India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2510109 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2510109 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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