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In the rapidly evolving metaverse landscape of 2025, where virtual reality (VR) platforms like Meta's Horizon Worlds enable users to inhabit customizable avatars, profound philosophical questions arise about the nature of self and authenticity. This paper draws on Jean-Paul Sartre's existentialist framework from Being and Nothingness to argue that avatar-mediated interactions foster "bad faith"—a form of self-deception that denies human freedom and erodes genuine existence. Through a theoretical exposition of Sartrean concepts, empirical analysis of user behaviors in Horizon Worlds (including idealized avatar creation and catfishing incidents), and a critique of broader ethical implications, the paper demonstrates how digital personas perpetuate inauthenticity. Empirical data from VR psychology studies and platform reports reveal patterns of alienation and interpersonal deception, aligning with Sartre's warnings about objectifying the self and the Other. To counter this, the paper proposes Sartre-inspired ethical guidelines for platform design, such as transparency mechanisms and freedom-enhancing features, to cultivate authentic engagement. By bridging existential philosophy with contemporary technology, this work underscores philosophy's role in shaping a humane digital future, urging interdisciplinary interventions amid VR's projected ubiquity.
Keywords:
Existentialism, Bad faith, Jean-Paul Sartre, Metaverse, Avatars, Authenticity, Virtual reality, Digital identity, Ethical design, Self-deception
Cite Article:
"Authenticity and Bad Faith in Avatar-Mediated Interactions", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 10, page no.b101-b112, October-2025, Available :http://www.ijrti.org/papers/IJRTI2510111.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator