ISSN2456-3315
Impact Factor10.57
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ESTD2016
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Paper Title
TRANSFORMING MARKETING IN THE DIGITAL AGE: THE ROLE AND IMPACT OF EMERGING TECHNOLOGIES - A REVIEW
Authors
Dr. Kaushiki Singh
Keywords
Technology, Modern Marketing, Marketing, Marketing Strategies
Abstract
The impact of emerging technologies on modern marketing strategies cannot be overstated. There has been a significant budge in the conventional idea of advertising due to the influence of technology, new ways of thinking, and consumer demand for innovative products and services in recent era. Marketing has evolved from simply selling something to providing a positive experience for customers throughout the buying cycle. Building meaningful connections with customers, providing free and value-added services, staying up-to-date with emerging digital landscapes, and advertising through multiple channels are now fundamental principles of modern marketing. This research aims to examine the effects of the latest trends on contemporary marketing strategies. While relying solely on secondary sources, this study seeks to explore the impacts of current developments on marketing practices.
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IJRTI — journal style
"TRANSFORMING MARKETING IN THE DIGITAL AGE: THE ROLE AND IMPACT OF EMERGING TECHNOLOGIES - A REVIEW", IJRTI - International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.10, Issue 12, page no.b468-b473, December-2025, Available :https://ijrti.org/papers/IJRTI2512153.pdf
APA — 7th edition
Singh, K. (2025). TRANSFORMING MARKETING IN THE DIGITAL AGE: THE ROLE AND IMPACT OF EMERGING TECHNOLOGIES - A REVIEW. International Journal for Research Trends and Innovation, 10(12), b468-b473. https://ijrti.org/viewpaperforall.php?paper=IJRTI2512153
MLA — 9th edition
Singh, Kaushiki. "TRANSFORMING MARKETING IN THE DIGITAL AGE: THE ROLE AND IMPACT OF EMERGING TECHNOLOGIES - A REVIEW." International Journal for Research Trends and Innovation, vol. 10, no. 12, 2025, pp. b468-b473, https://ijrti.org/viewpaperforall.php?paper=IJRTI2512153.
Chicago — 17th, bibliography
Singh, Kaushiki. "TRANSFORMING MARKETING IN THE DIGITAL AGE: THE ROLE AND IMPACT OF EMERGING TECHNOLOGIES - A REVIEW." International Journal for Research Trends and Innovation 10, no. 12 (2025): b468-b473. https://ijrti.org/viewpaperforall.php?paper=IJRTI2512153.
Harvard — author–date
Singh, K. (2025) 'TRANSFORMING MARKETING IN THE DIGITAL AGE: THE ROLE AND IMPACT OF EMERGING TECHNOLOGIES - A REVIEW', International Journal for Research Trends and Innovation, 10(12), pp. b468-b473. Available at: https://ijrti.org/viewpaperforall.php?paper=IJRTI2512153
IEEE — numbered reference
K. Singh, "TRANSFORMING MARKETING IN THE DIGITAL AGE: THE ROLE AND IMPACT OF EMERGING TECHNOLOGIES - A REVIEW," IJRTI, vol. 10, no. 12, pp. b468-b473, Dec. 2025.
Vancouver — biomedical
Singh K. TRANSFORMING MARKETING IN THE DIGITAL AGE: THE ROLE AND IMPACT OF EMERGING TECHNOLOGIES - A REVIEW. IJRTI. 2025 Dec;10(12):b468-b473.
AMA — 11th edition
Singh K. TRANSFORMING MARKETING IN THE DIGITAL AGE: THE ROLE AND IMPACT OF EMERGING TECHNOLOGIES - A REVIEW. IJRTI. 2025;10(12):b468-b473. Accessed at https://ijrti.org/viewpaperforall.php?paper=IJRTI2512153
BibTeX — Zotero, Mendeley, LaTeX
@article{IJRTI2512153,
author = {Kaushiki Singh},
title = {TRANSFORMING MARKETING IN THE DIGITAL AGE: THE ROLE AND IMPACT OF EMERGING TECHNOLOGIES - A REVIEW},
journal = {International Journal for Research Trends and Innovation},
volume = {10},
number = {12},
pages = {b468-b473},
year = {2025},
month = {December},
issn = {2456-3315},
url = {https://ijrti.org/viewpaperforall.php?paper=IJRTI2512153}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Singh, Kaushiki
TI - TRANSFORMING MARKETING IN THE DIGITAL AGE: THE ROLE AND IMPACT OF EMERGING TECHNOLOGIES - A REVIEW
T2 - International Journal for Research Trends and Innovation
JA - IJRTI
VL - 10
IS - 12
PY - 2025
SN - 2456-3315
UR - https://ijrti.org/viewpaperforall.php?paper=IJRTI2512153
SP - b468-b473
ER -
Issue
Volume 10 Issue 12,
December-2025
Pages : b468-b473
Other Publication Details
Paper Reg. ID
IJRTI_208883
Published Paper ID
IJRTI2512153
Downloads
205,648
Research Area
Engineering
Country
-, -, India
Published
December 2025
Published Paper PDF
https://ijrti.org/papers/IJRTI2512153.pdf
Published Paper URL
https://ijrti.org/viewpaperforall.php?paper=IJRTI2512153
About Publisher
International Journal for Research Trends and Innovation
Published by IJRTI (JW Publication)
2456-3315
ISSN
10.57
Impact Factor
2016
ESTD Year
Open
Access
Impact Factor 10.57 calculated by Google Scholar and Semantic Scholar.
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Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal for Research Trends and Innovation for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
