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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: February 2026
Volume 11 | Issue 2
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
Article Submitted : 21318
Article Published : 8476
Total Authors : 22301
Total Reviewer : 802
Total Countries : 156
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| Paper Title: | TRANSFORMING MARKETING IN THE DIGITAL AGE: THE ROLE AND IMPACT OF EMERGING TECHNOLOGIES - A REVIEW |
| Authors Name: | Dr. Kaushiki Singh |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_208883
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| Published Paper Id: | IJRTI2512153 |
| Published In: | Volume 10 Issue 12, December-2025 |
| DOI: | |
| Abstract: | The impact of emerging technologies on modern marketing strategies cannot be overstated. There has been a significant budge in the conventional idea of advertising due to the influence of technology, new ways of thinking, and consumer demand for innovative products and services in recent era. Marketing has evolved from simply selling something to providing a positive experience for customers throughout the buying cycle. Building meaningful connections with customers, providing free and value-added services, staying up-to-date with emerging digital landscapes, and advertising through multiple channels are now fundamental principles of modern marketing. This research aims to examine the effects of the latest trends on contemporary marketing strategies. While relying solely on secondary sources, this study seeks to explore the impacts of current developments on marketing practices. |
| Keywords: | Technology, Modern Marketing, Marketing, Marketing Strategies |
| Cite Article: | "TRANSFORMING MARKETING IN THE DIGITAL AGE: THE ROLE AND IMPACT OF EMERGING TECHNOLOGIES - A REVIEW", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 12, page no.b468-b473, December-2025, Available :http://www.ijrti.org/papers/IJRTI2512153.pdf |
| Downloads: | 000122 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2512153
Registration ID:208883
Published In: Volume 10 Issue 12, December-2025
DOI (Digital Object Identifier):
Page No: b468-b473 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2512153 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2512153 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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