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Shopping and marketing in India have traditionally been informal in nature. Unlike the modernized and standardized experience of supermarkets and shopping malls, Indian markets thrive on the display of goods and lively social interactions. Street vendors play an important role in urban economic development and providing livelihood to the large segment of population. During past couple of decades, rapid urbanization along with liberalization has also played an important part in growth of urban economy as it has opened up the opportunities to the bulk of people to migrate from rural to urban areas and earn their livelihood by working in different sectors. However, all people migrated from rural or less developed areas are not engaged in an organized sector of urban economy. Data was collected using convenience sampling from 180 respondents. Findings reveal that most vendors come from economically disadvantaged and largely illiterate families, working between eight to ten hours each day. Interestingly, the study shows no significant difference in the income levels of male and female vendors. Moreover, a majority expressed satisfaction with their occupation despite the challenges they face.
"AN UNCEREMONIOUS ECONOMIC ANALYSIS OF STREET VENDORS IN DINDIGUL DISTRICT IN TAMIL NADU", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 2, page no.a322-a330, February-2026, Available :http://www.ijrti.org/papers/IJRTI2602042.pdf
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator