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This study will facilitate the bank to find the way, which lifts up the bank operations to continuously delight the customers by offering innovative products and services as well as increase the value of products on an on-going basis and provide them at reasonable rates. The study intended to identify customer satisfaction and find out the elements where the bank has to improve in order to make the customers highly satisfied by its services. In this modern scenario, banking industry in India is in transition path. Every bank is competing with each other to expand their market share. This study will help the bank to made needed modification towards its profitable move. Only monitoring compliant levels does not really tell if the customers are any more or less satisfied with the product or service. So that this study is intended to identify the level of satisfaction and level of dissatisfaction towards various products and services render by the bank.
Keywords:
Customer Satisfacton, Causes of Dissatisfaction, Nature of Competion, Important Procedur to improve Satisfaction.
Cite Article:
"A Study on Customer Satisfaction", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.2, Issue 5, page no.228 - 232, May-2017, Available :http://www.ijrti.org/papers/IJRTI1705040.pdf
Downloads:
000205223
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator