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This study was planned to appraise the factors that affect the performance of rural entrepreneurs in micro small enterprises located in central districts of Tamilnadu .It also gives the characteristics of rural entrepreneurs in micro small enterprises and the supports they acquire from Government, Financial institutions and NGO’s, we have taken a sample of two hundred rural entrepreneurs as respondent for this study to engaged in five Industrial areas was taken for this pilot study using systematic sampling technique. In the process of respond the basic questions, a constructed questionnaire that include personal profiles, qualities of rural entrepreneurs and their enterprises, factors that affect the performance of rural entrepreneurs in micro small enterprises and supports received from central and state Government of India was framed well constructed questionnaire and measuring scales. Moreover, data collection were held with the rural entrepreneurs who are living and running the business in the rural side, After the data has been collected, it was analyzed using suitable statistical tools The results of the study indicates the personal qualities of rural entrepreneurs in MSEs and their enterprise affect their performance .It also shows that lack of own premises(land),financial utilization, management of competition, inadequate usage of training, awareness of latest technology and consumption and availability of raw materials were the key economic factors that affect the performance of rural entrepreneurs in Micro small enterprises. The study also found that bias of gender roles; social acceptability and network with outsiders were the major social factor that causes the performances of the rural entrepreneurs.
Keywords:
Keywords: Rural development, Micro small Enterprises, Role of Rural Entrepreneurs etc.,
Cite Article:
"RURAL ENTRREPRENEURES IN MICRO AND SMALL ENTERPRISES OPERATING ISSUES AND REMEDIES IN SELECTED VILLAGES OF CENTRAL TAMILNADU", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.3, Issue 4, page no.58 - 62, April-2018, Available :http://www.ijrti.org/papers/IJRTI1804011.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator