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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19688
Article Published : 8087
Total Authors : 21392
Total Reviewer : 770
Total Countries : 147
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| Paper Title: | A STUDY ON MARKETING STRATEGIES AND CONSUMERS PERCEPTION OF SELECT GREEN PRODUCTS |
| Authors Name: | Mr. ABDUL RAHUMAN M , Dr. O.M HAJA MOHIDEEN |
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IJRTI_180512
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| Published Paper Id: | IJRTI1810007 |
| Published In: | Volume 3 Issue 10, October-2018 |
| DOI: | |
| Abstract: | As sustainability increasingly moves from fringe to mainstream, getting into the green game has become a corporate imperative. Because most established companies were founded before sustainability was truly a management concern, they lack a green heritage and competencies in managing environmental challenges – and opportunities. To respond to this reality, most companies need to take two tracks. The first is developing internal know-how and organizational structures for identifying, evaluating and managing the sustainability issues surrounding the company and its operations. The second is formulating strategies to develop new green product offerings suited to their market space. Segmenting non-adopters provides an excellent opportunity to target specific customers, who might otherwise not consider a green product or service. Companies who now have competitive green products and services need have a positioning strategy for different types of customers. |
| Keywords: | Sustainability, Eco-friendly, Perception, Marketing strategies, initiator |
| Cite Article: | "A STUDY ON MARKETING STRATEGIES AND CONSUMERS PERCEPTION OF SELECT GREEN PRODUCTS", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.3, Issue 10, page no.38 - 43, October-2018, Available :http://www.ijrti.org/papers/IJRTI1810007.pdf |
| Downloads: | 000205230 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI1810007
Registration ID:180512
Published In: Volume 3 Issue 10, October-2018
DOI (Digital Object Identifier):
Page No: 38 - 43 Country: TANJAVUR, TAMILNADU, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI1810007 Published Paper PDF: https://www.ijrti.org/papers/IJRTI1810007 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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