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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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| Paper Title: | IMPACT OF DEMOGRAPHIC FACTORS ON ONLINE BOOKING BEHAVIOUR- A STUDY IN JAMMU DISTRICT |
| Authors Name: | VIVEK SANSON , AMISHA GUPTA |
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IJRTI_180654
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| Published Paper Id: | IJRTI1812019 |
| Published In: | Volume 3 Issue 12, December-2018 |
| DOI: | |
| Abstract: | ABSTRACT: PURPOSE OF THE STUDY: Advent with the wide adoption of e-commerce in travel and tourism industry, Internet has become an important travel service delivery channel, owing to which the traditional travel agency mechanism has been under severe disintermediation threat. Online travel booking has been adopted by an increasing number of tourists (Hongxia Peng, 2013). The penetration rate of online booking in China accounted up to 7% in the tourism industry, whereas the rate was 70% in America, 50% in EU and 30% in India, respectively (Report on online travel booking in China, 2012). This paper reports a survey conducted to explore the current usage of internet as a channel to search travel information and book travel services by the consumer in Jammu district. It also investigates future intentions of the customers on using the Internet to book travel services. The paper furthermore tries to document evidences of diverse online booking behavior across customers in terms of gender, occupation and qualification. DESIGN/METHODOLOGY/APPROACH: The factors that affect the tourist behavior towards online booking have been disclosed through quantitative research by analyzing data collected using a structured questionnaire survey. The sample consisted of 101 consumers using internet as a channel to search travel information and effect online booking transaction. Convenient sampling method was used for the purpose of selecting the respondents. Regression analysis and ANOVA was used for analyzing the data and the results disclose that on the basis of gender the variable ‘usage of online booking’ was found to be significant with F-Value 23.773 and p-value .000, where mean of male respondents (mean= 3.06) is less than the female respondents (mean= 4.23). On the basis of occupation the variable ‘usage of online booking’ was found to be significant with F-Value 13.240 and p-value .000, where mean of student respondents (mean= 4.33) is higher than the business respondents (mean= 4.21), house wife (mean= 3.62) and service class respondents (mean= 2.72). On the basis of qualification the variable ‘usage of online booking’ found to be significant with F-Value 13.735 and p-value .000, where mean of respondents having qualification 10+2/ diploma (mean= 4.33) is higher than the respondents having qualification UG and PG. RESEARCH CONTRIBUTION FOR STAKEHOLDERS: The study was formulated with the objective of understanding the factors that influence the behavior of customers towards online booking. The preliminary findings suggest that gender, occupation and qualification play a significant role in determining online booking preferences. However, the usage of online booking does not vary amongst the consumer across the gender, occupation and qualification. The evidences from the survey contribute significantly in assisting the service provides to formulate strategies allowing then to effectively understand the dynamics of online booking and incorporate a mechanism to improve online booking experience for better business outcome. |
| Keywords: | online booking, e-commerce, demographic, gender, occupation, qualification, service experience, business outcome. |
| Cite Article: | "IMPACT OF DEMOGRAPHIC FACTORS ON ONLINE BOOKING BEHAVIOUR- A STUDY IN JAMMU DISTRICT", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.3, Issue 12, page no.107 - 113, December-2018, Available :http://www.ijrti.org/papers/IJRTI1812019.pdf |
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| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI1812019
Registration ID:180654
Published In: Volume 3 Issue 12, December-2018
DOI (Digital Object Identifier):
Page No: 107 - 113 Country: JAMMU, J&K, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI1812019 Published Paper PDF: https://www.ijrti.org/papers/IJRTI1812019 |
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ISSN: 2456-3315
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