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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

Volume Published : 8

Issue Published : 85

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Paper Title: A study on impact of viral marketing on consumer’s purchasing decisions with reference to college students, tiruchirappalli district
Authors Name: Ravichandran M , Karthika K R
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IJRTI_181327
Published Paper Id: IJRTI2008011
Published In: Volume 5 Issue 8, August-2020
DOI:
Abstract: Marketing is a type of activity for selling goods and services. Viral marketing is one of the marketing approaches used by market leaders. Everyone knows well that internet and social media are powerfully used not only for interlinking with friends and family, but also used for the promotion of a product or service. Social and internet media promoting could be a sort of net promoting that involves making and sharing content on social and internet media networks to realise promoting and disapproval goals. The main purpose of this study is aimed to study the impact on viral marketing among the young consumers purchasing decision in Trichy region. The research design adopted for this study is a descriptive research and the data required for this study will be collected by using a well-structured questionnaire. The reliability test was conducted by using the Cronbach’s alpha analysis and validity test was conducted using the factor analysis. Purposive sampling and judgement sampling methods are to be used as sampling methods. A pilot study was conducted to identify the possibilities to conduct smooth study by using 24 respondents in the study area.
Keywords: viral marketing, social media, internet media, buying decision, word of mouth
Cite Article: "A study on impact of viral marketing on consumer’s purchasing decisions with reference to college students, tiruchirappalli district", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.5, Issue 8, page no.64 - 69, August-2020, Available :http://www.ijrti.org/papers/IJRTI2008011.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2008011
Registration ID:181327
Published In: Volume 5 Issue 8, August-2020
DOI (Digital Object Identifier):
Page No: 64 - 69
Country: trichy, tamil nadu, india
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2008011
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2008011
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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