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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: March 2026
Volume 11 | Issue 3
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21462
Article Published : 8501
Total Authors : 22357
Total Reviewer : 805
Total Countries : 157
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| Paper Title: | MADE IN INDIA: RELATIONSHIP BETWEEN COUNTRY OF ORIGIN EFFECT AND BRAND TRUST |
| Authors Name: | Sachin Katoch |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_181441
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| Published Paper Id: | IJRTI2103018 |
| Published In: | Volume 6 Issue 3, March-2021 |
| DOI: | |
| Abstract: | The purpose of this paper is to determine the relationship between Country of Origin and Brand Trust. It also shows how the purchasing behavior of consumers depends on the COO (country of origin). Various subcomponents are also discussed here to have good research on the topic. This paper has focused on reviewing brand identity, country of origin, and brand trust as important strategic components that companies use in developing their brands as global brands. The review has been done with the help of various literature sources and some Harvard Business Reviews. Researchers have used the literature review and case review approach to connect theory and practical by sourcing the formal publishers. The paper provides an insight into how a country of origin and brand trust plays a significant role in making a buying behavior of a consumer. It also connects various concepts and models of global and local brands with consumer perception towards a brand. |
| Keywords: | Country of Origin, Chinese products, Ethnocentrism, consumer behavior, Counterfeit products, Global brand Identity, Global marketing strategy, brand perceived quality. |
| Cite Article: | "MADE IN INDIA: RELATIONSHIP BETWEEN COUNTRY OF ORIGIN EFFECT AND BRAND TRUST", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.6, Issue 3, page no.82 - 85, March-2021, Available :http://www.ijrti.org/papers/IJRTI2103018.pdf |
| Downloads: | 000205318 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2103018
Registration ID:181441
Published In: Volume 6 Issue 3, March-2021
DOI (Digital Object Identifier):
Page No: 82 - 85 Country: -, -, - Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2103018 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2103018 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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