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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 113
Article Submitted : 18304
Article Published : 7800
Total Authors : 20611
Total Reviewer : 753
Total Countries : 142
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| Paper Title: | Content Analysis on Sustainable Travel of Foreign YouTube Vloggers in the Philippines |
| Authors Name: | Nicole Jane Felix , Cheskalyn Pabruada , Akira Uehara |
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| Author Reg. ID: |
IJRTI_182455
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| Published Paper Id: | IJRTI2206156 |
| Published In: | Volume 7 Issue 6, June-2022 |
| DOI: | |
| Abstract: | Travel and tourism information have been increasingly accessible through the media and video-sharing platform YouTube. The purpose of this study is to improve awareness, understanding, and acknowledgment of sustainable content created by foreign social media influencers locally through their YouTube travel vlogs. The study codes are based on the triple bottom line (TBL), which is determined by content analysis. The study of 50 YouTube videos about sustainable travel vlogs in Philippine destinations from five content creators revealed that the three do not seem to have an interest in promoting consistent sustainable travel in their vlog uploads from the pandemic period to the current day. Environmental sustainability was the most featured content by all of the three pillars whereas 198 coded references spread among five YouTube vloggers. In the travel vlogs, foreign YouTube influencers inconsistently promote sustainable traveling. The findings of this study add value to the field of sustainable tourism research and provide sustainable guidance for tourists, especially the effective use of creating vlogs for YouTube travel content creators. |
| Keywords: | Content creator, Economic, Environmental, Social, Sustainability, Sustainable travel, vlogs, YouTube. |
| Cite Article: | "Content Analysis on Sustainable Travel of Foreign YouTube Vloggers in the Philippines", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 6, page no.958 - 968, June-2022, Available :http://www.ijrti.org/papers/IJRTI2206156.pdf |
| Downloads: | 000205108 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2206156
Registration ID:182455
Published In: Volume 7 Issue 6, June-2022
DOI (Digital Object Identifier):
Page No: 958 - 968 Country: Sta. Rosa, Laguna, Philippines Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2206156 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2206156 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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