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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

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Paper Title: Integrating CSR as an Internal Marketing Tool
Authors Name: Sejal Choudhary
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IJRTI_182858
Published Paper Id: IJRTI2207012
Published In: Volume 7 Issue 7, July-2022
DOI:
Abstract: Maintaining, retaining, attracting, and motivating talented employees in an organization has become extremely tough and at the same time, an imperative job in today's economy. CSR, widely recognized as Corporate Social Responsibility, of an organization has proven to be highly effective when it comes down to the marketing programs internal to the organization. Such CSR activities are efficiently done by the fulfilment of employment needs and by drawing talented and motivated employees of the organization in identifying strongly with the organization. At the end of which, CSR has thus so far been proven to be responsible when it comes down to providing substantial returns for the employee as well as the organization itself. This research paper elaborates on how the Corporate Social Responsibility of a firm can be used as a marketing tool in the internal marketing of a corporate body using case studies of contemporary deployment by corporate organizations worldwide. However, benefits from the deployment of CSR activities stand juxtaposed by the challenges that stem from such CSR initiative deployment that the organization faces internally among employees. Lastly, this research paper aims to outline some of these challenges as well as the solutions to curb these respective challenges.
Keywords: Corporate Social Responsibility, Internal Marketing, Corporate Strategy, CSR.
Cite Article: "Integrating CSR as an Internal Marketing Tool ", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 7, page no.81 - 84, July-2022, Available :http://www.ijrti.org/papers/IJRTI2207012.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2207012
Registration ID:182858
Published In: Volume 7 Issue 7, July-2022
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Page No: 81 - 84
Country: Guwahati , Assam , India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2207012
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2207012
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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