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Maintaining, retaining, attracting, and motivating talented employees in an organization has become extremely tough and at the same time, an imperative job in today's economy. CSR, widely recognized as Corporate Social Responsibility, of an organization has proven to be highly effective when it comes down to the marketing programs internal to the organization. Such CSR activities are efficiently done by the fulfilment of employment needs and by drawing talented and motivated employees of the organization in identifying strongly with the organization. At the end of which, CSR has thus so far been proven to be responsible when it comes down to providing substantial returns for the employee as well as the organization itself. This research paper elaborates on how the Corporate Social Responsibility of a firm can be used as a marketing tool in the internal marketing of a corporate body using case studies of contemporary deployment by corporate organizations worldwide. However, benefits from the deployment of CSR activities stand juxtaposed by the challenges that stem from such CSR initiative deployment that the organization faces internally among employees. Lastly, this research paper aims to outline some of these challenges as well as the solutions to curb these respective challenges.
Keywords:
Corporate Social Responsibility, Internal Marketing, Corporate Strategy, CSR.
Cite Article:
"Integrating CSR as an Internal Marketing Tool ", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 7, page no.81 - 84, July-2022, Available :http://www.ijrti.org/papers/IJRTI2207012.pdf
Downloads:
000204862
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator