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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 109
Article Submitted : 16043
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Total Authors : 19003
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| Paper Title: | Data Driven Stimuli and Ontology of Cognitive Functions in Tour Planning: A Phenomenological Study using EFA |
| Authors Name: | Sudeshna Bordoloi , Prof. Amalesh Bhowal |
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IJRTI_183427
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| Published Paper Id: | IJRTI2207302 |
| Published In: | Volume 7 Issue 7, July-2022 |
| DOI: | |
| Abstract: | Abstract: Tour planning is a very interesting domain of study where individuals mentally engage themselves in experiential marketing. Individuals react to the stimuli and in the process participate in the decision-making phenomenon. Purpose: The first objective of this study is to investigate the existence of the data driven Stimulus-Organism-Response (S-O-R) phenomenon and analyses the structure of variables simultaneously. The second objective of this study is to examine the role of cognitive domain function score among the tour planners. Research Method and Methodology: Primary data was collected by survey method using self-administered questionnaire as tool for collecting data. Non-probability purposive sampling technique was used to collect data. The latent variables considered for this study are attention and cognitive domain function. Both descriptive and inferential statistics have been used for this study. This study was approached with an interdependent quantitative method and multivariate technique of Exploratory Factor Analysis (EFA) was performed. Findings: Data driven stimuli plays an important role in driving the app user’s online navigation behaviour by stimulating the user’s cognitive domain functions. |
| Keywords: | Attention, Stimulus-organism-response (S-O-R), Cognitive domain functions |
| Cite Article: | "Data Driven Stimuli and Ontology of Cognitive Functions in Tour Planning: A Phenomenological Study using EFA", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 7, page no.1752 - 1757, July-2022, Available :http://www.ijrti.org/papers/IJRTI2207302.pdf |
| Downloads: | 000204909 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2207302
Registration ID:183427
Published In: Volume 7 Issue 7, July-2022
DOI (Digital Object Identifier):
Page No: 1752 - 1757 Country: Karbi Anglong, Assam, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2207302 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2207302 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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