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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21545
Article Published : 8519
Total Authors : 22414
Total Reviewer : 805
Total Countries : 159
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| Paper Title: | A Study on The Influence of Advertising and Promotion on The Lifestyle and Buying Behavior |
| Authors Name: | Vishnu vardhini P.N. , Theerthana M. |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_183722
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| Published Paper Id: | IJRTI2208190 |
| Published In: | Volume 7 Issue 8, August-2022 |
| DOI: | http://doi.one/10.1729/Journal.31359 |
| Abstract: | This study was conducted to look at the Impacts of advertisement and promotion of products through numerous channels on customer’s life style and also the buying behavior. It deals with whether or not customer’s lifestyle will modify because of the influence of advertisement and helps to analyze what sort of product and the way they attract customers. For the completion of this analysis a google form has been distributed to 110 respondents to understand their perception on advertisement. The heaps of promoting and advertising firms can explore a lot of ways in which and inventive promotion strategy to draw in more customers and retain them. They evolve through trends, life style and buying behavior of the customer. This study determines the perception of customer over advert within the recent years and also the preference that they like better to that advertisement. By providing well-furnished questionnaire, our respondents stuffed them and with the small print completely different analyses are done. when considering the analysis results, the conclusion is drawn consistent with value. This study provides apparent analysis knowledge to the readers. By and large, the examination offers vital bits of data for performing on advertising sector and their impacts on customers. |
| Keywords: | Promotion, Lifestyle, Advertising, Buying Behavior |
| Cite Article: | "A Study on The Influence of Advertising and Promotion on The Lifestyle and Buying Behavior", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 8, page no.1186 - 1192, August-2022, Available :http://www.ijrti.org/papers/IJRTI2208190.pdf |
| Downloads: | 000205210 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2208190
Registration ID:183722
Published In: Volume 7 Issue 8, August-2022
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.31359
Page No: 1186 - 1192 Country: Tirupur, Tamilnadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2208190 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2208190 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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