International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)

Call For Paper

For Authors

Forms / Download

Published Issue Details

Editorial Board

Other IMP Links

Facts & Figure

Impact Factor : 8.14

Issue per Year : 12

Volume Published : 8

Issue Published : 88

Article Submitted : 8769

Article Published : 4490

Total Authors : 11663

Total Reviewer : 551

Total Countries : 86

Indexing Partner


This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Published Paper Details
Authors Name: Ogbuokebe Njikoka Aloysius
Download E-Certificate: Download
Author Reg. ID:
Published Paper Id: IJRTI2210055
Published In: Volume 7 Issue 10, October-2022
Abstract: The adoption of social media for personal and organizational purposes has received considerable academic and policy attention. Organizationally, social media adoption has been applied to various industries, small, medium and large and this has been shown in previous empirical research. However, little or no empirical studies have been conducted on the adoption and utility of social media by transportation and logistics companies in the small and medium enterprises (SMEs) sectors in Nigeria. It was against this observed gap in the literature that the current study is being conducted. A primary research method was used for the study, with a quantitative paradigm adopted. A sample of 93 respondents who were owners/managers of small and medium sized transportation and logistics firms in Abuja Metropolis were used for the study. A semi-structured questionnaire was used for data collection. Data collection was done over a three-week period. Purposive and census sampling techniques were used. Descriptive statistics comprising frequency, percentage, mean, standard deviation and rank order were used for data analysis. Result showed that the perceived benefits of social media adoption include creating new markets, improving public awareness and recognition, provision of customized products/services, convenience for customers, accessible information for products and services, establishing business partnerships, and monitoring of customers' satisfaction. Furthermore, the major impact of social media on firms includes enhancing their marketing, improved communication with clients, product sales/distribution, competitor analysis, business management, and market research. Some challenges limiting effective usage of social media by transportation and logistics SMEs includes low awareness of social media benefits, inadequate technology, lack of belief in social media usage, inadequate IT Staff, cost of securing IT equipment, cost of staff training, fear of change in business culture and online trust issues. Implications of these findings for future research and industry practice were further discussed.
Keywords: Transportation, logistics, social media, technology adoption, technology acceptance model, small and medium enterprises.
Cite Article: "TRANSPORTATION AND LOGISTICS SMEs UTILIZATION OF SOCIAL MEDIA IN BUSINESS OPERATIONS: IMPACT AND CHALLENGES IN THE NIGERIAN CONTEXT", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 10, page no.418 - 427, October-2022, Available :http://www.ijrti.org/papers/IJRTI2210055.pdf
Downloads: 000202522
ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2210055
Registration ID:184371
Published In: Volume 7 Issue 10, October-2022
DOI (Digital Object Identifier):
Page No: 418 - 427
Country: Port Harcourt, Rivers State, Nigeria
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2210055
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2210055
Share Article:

Click Here to Download This Article

Article Preview
Click Here to Download This Article

Major Indexing from www.ijrti.org
Google Scholar ResearcherID Thomson Reuters Mendeley : reference manager Academia.edu
arXiv.org : cornell university library Research Gate CiteSeerX DOAJ : Directory of Open Access Journals
DRJI Index Copernicus International Scribd DocStoc

ISSN Details

ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

DOI (A digital object identifier)

Providing A digital object identifier by DOI.ONE
How to Get DOI?


Open Access License Policy

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Creative Commons License This material is Open Knowledge This material is Open Data This material is Open Content

Important Details

Social Media

Join RMS/Earn 300


Indexing Partner