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Purpose
Automotive industry enjoys a distinct place in the economy of our country, its annual contribution being around 7%. However, due to severe competition and uncertainties, the automotive industry is not enjoying a good health which can be improved to a great extent, by improving the employee motivation across all levels of employees, besides taking care of some other factors. The present study mainly identifies the level of employee motivation in the automotive industry.
Research Design
The nature of the present study is, by and large, descriptive.
Universe
The universe of the present study constitutes the Indian automotive industry.
Population and Selection of Sample Units
Since there are three main hubs of the automotive industry in the country and further that, of these three hubs, the Gurugram-Manesar-Bawal industrial belt is the largest – thus representing the entire automotive industry of the country – the population of the present study consists of the employees of the units located in the aforesaid industrial belt. Following the purposive convenience sampling, a total of 12 units – four units from each of the three regions viz., Gurugram, Manaser and Bawal regions, were selected ensuring that of the four units from each of the three regions constitute two units employing not less than 500 employees and the other two employing more than 500 employees.
Sample Size
315 employees – 105 from each of the three regions – who had filled in the questionnaires properly constitute the sample size.
Data Collection and Research Instruments
The both primary and secondary sources were used, using two numbers of structured questionnaires, for collection of data. A total of 315 respondents – 105 respondents from each of the three regions, were selected. The research instruments used for the present study comprise Mean Index Scores, oneway ANOVA, Post HOC Test, etc.
Objectives
(i) To compare the level of employee motivation among respondents, across various levels, in all the three sample regions viz., Gurugram, Manesar and Bawal regions, individually i.e, region-wise, and
(ii) To compare the respondents, across various levels, on six motives of perceived organization climate in all the regions of the Gurugram-Manesar-Bawal industrial belt, aggregated as a whole i.e, collectively or as one entity.
Findings
There is a significant difference in the values of MM, LM, and NM, in respect of level of employee motivation at various levels of respondents in the sample units. While the level of employee motivation in the Gurugram and the Manesar sample units is in the order of MM, LM and NM i.e, in the decreasing mode, the same in the case of Bawal region sample units is slightly different i.e, in the order of MM, NM and LM, again in the decreasing mode. Besides there are significant differences in the perception of Organisational Climate in the case of Achievement, Extension and Control motives at various levels of respondents in the sample units of Gurugram-Manesar-Bawal industrial belt of the automotive industry, as a whole, or as one entity. Both Hypotheses, i.e, Ho1 and Ho2, stand rejected.
Keywords:
Employee motivation, Organisation climate, Respondents, Hypothesis, ANOVA, Mean scores
Cite Article:
"An Analytical and Comparative Study of Level of Employee Motivation in The Indian Automotive Industry", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 11, page no.86 - 96, November-2022, Available :http://www.ijrti.org/papers/IJRTI2211014.pdf
Downloads:
000205084
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator