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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

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Paper Title: Analysis of Business Intelligence Strategies on Organizations’ Growth: A Case of Deposit Taking Saccos in Nairobi City, Kenya
Authors Name: Alice Wangari Kaberu
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IJRTI_184517
Published Paper Id: IJRTI2211022
Published In: Volume 7 Issue 11, November-2022
DOI:
Abstract: Deposit taking Savings and Credit Cooperatives Societies plays a major role in fostering a culture of thrift or saving and access to credit in the Kenyan economy. They are faced with a problem of implementing various business intelligence strategies. The drive for the research was the analysis of business intelligence strategies on organizations’ growth. The specific objectives of study were to examine the influence of processes intelligence strategy on organizations’ growth, to establish the influence of market intelligence strategy on organizations’ growth and to evaluate the influence of product intelligence strategy on organizations’ growth of deposit taking Sacco’s. The study was guided by the Diffusion of innovation theory, Market information system model and Growth of the firm theory. The study employed concurrent triangulation research design. The study targeted sales and marketing, products and operations managers, information technology managers, and customer service manager. Semi-structured questionnaires were used to collect primary data. A pilot test was conducted on nonparticipants; Face and content validity were confirmed through combining the professional’s opinions. Data was analyzed using descriptive and inferential statistics. Information was presented using of tables, graphs and figures.
Keywords: Business intelligence, organization growth
Cite Article: "Analysis of Business Intelligence Strategies on Organizations’ Growth: A Case of Deposit Taking Saccos in Nairobi City, Kenya", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 11, page no.134 - 146, November-2022, Available :http://www.ijrti.org/papers/IJRTI2211022.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2211022
Registration ID:184517
Published In: Volume 7 Issue 11, November-2022
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Page No: 134 - 146
Country: Nairobi, Nairobi, Kenya
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2211022
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2211022
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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