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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 113
Article Submitted : 18006
Article Published : 7746
Total Authors : 20484
Total Reviewer : 747
Total Countries : 140
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| Paper Title: | Green Marketing Strategies for Sustainable Development |
| Authors Name: | SHANIGARAM GANGADHAR |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_184604
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| Published Paper Id: | IJRTI2211062 |
| Published In: | Volume 7 Issue 11, November-2022 |
| DOI: | |
| Abstract: | "Green Marketing" refers to holistic marketing concept where in the production, marketing consumption an disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications of global warming, non-biodegradable solid waste, harmful impact of pollutants etc., both marketers and consumers are becoming increasingly sensitive to the need for switch in to green products and services. While the shift to "green" may appear to be expensive in the short term, it will definitely prove to be indispensable and advantageous, cost-wise too, in the long run. The paper examines the process and importance of green marketing. It also focused on various green marketing Strategies for sustainable development. To achieve the objectives of the study data has been collected from multiple sources of evidence, in addition to books, journals, websites. and news papers. This paper suggests that marketing through green marketing and -specifically green marketing strategies is addressing the challenge with positive outcomes of improved organizational performance, better physical environment which will lead to sustainable development. |
| Keywords: | Green Marketing, Global Warming, Sustainable Development. Social acceptability, Green marketing strategies |
| Cite Article: | "Green Marketing Strategies for Sustainable Development", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 11, page no.438 - 443, November-2022, Available :http://www.ijrti.org/papers/IJRTI2211062.pdf |
| Downloads: | 000205173 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2211062
Registration ID:184604
Published In: Volume 7 Issue 11, November-2022
DOI (Digital Object Identifier):
Page No: 438 - 443 Country: KAMAREDDY, , TELANGANA STATE, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2211062 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2211062 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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