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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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| Paper Title: | Role of Indian media in the rise of Asian culture in India; especially Hallyu. |
| Authors Name: | Sparsita Kalita |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_185079
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| Published Paper Id: | IJRTI2301028 |
| Published In: | Volume 8 Issue 1, January-2023 |
| DOI: | |
| Abstract: | With the growth of globalization and India getting exposed to various other cultures apart from the western culture, the ignited fire of Asian culture and the Korean wave has been seen to be one of the most prominent in recent times. This paper will be discussing the role that Indian media is playing to give wind to the Korean wave or “Hallyu”. The term Hallyu refers to everything related to the Korean wave starting from kpop to k-beauty, k-drama, and Korean food. To study the rise of Korean culture in the country a small survey was conducted with the help of Google forms and random sampling methods using both quantitative and qualitative methods. The data collected is the primary data for the research and the books, journals, television, and YouTube interviews and articles related to Korean culture in India were limited therefore the secondary data was mostly collected from internet sources. The study mainly aims to understand how and why the Hallyu or Korean aesthetics have attracted so much attention to the market globally and Indian media at the same time. The recent news interviews of kpop boy bands like BTS and TXT can be taken as an example of how the kpop has put forward its baby steps towards Indian mainstream media. The research will give us an understanding of how the Indian media is |
| Keywords: | Hallyu, Korean culture, Indian Media, Youth |
| Cite Article: | "Role of Indian media in the rise of Asian culture in India; especially Hallyu.", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 1, page no.177 - 183, January-2023, Available :http://www.ijrti.org/papers/IJRTI2301028.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2301028
Registration ID:185079
Published In: Volume 8 Issue 1, January-2023
DOI (Digital Object Identifier):
Page No: 177 - 183 Country: GUWAHATI, Asssam, India Research Area: Arts Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2301028 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2301028 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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