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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

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Paper Title: CUSTOMER PREFERENCE TOWARDS ONLINE OR OFFLINE SHOPPING
Authors Name: Mrs B.Poornima , Ms.S.Kanimozhi
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IJRTI_185617
Published Paper Id: IJRTI2304245
Published In: Volume 8 Issue 4, April-2023
DOI:
Abstract: We live in a time of rapid technological improvement in all spheres of life, which has a direct impact on how we view our way of life. We will inevitably have to rely on making purchases online to meet our necessities. We are forced in one way or another by technological development to become active users of the services provided by online merchants. The advantages that a customer is anticipated to receive from using the internet platform are also numerous. Given the difficulties a client encounters while purchasing a product offline, it could be preferable to look into purchasing it online. The scenario of the study is to know the significance , changes in a various factors between the online and offline shopping, and also to compare the customer preference for online and offline shopping. To examine the interchange faced by the customer.
Keywords: Technology development, Online merchants, Physical counter purchasing.
Cite Article: "CUSTOMER PREFERENCE TOWARDS ONLINE OR OFFLINE SHOPPING", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 4, page no.1491 - 1495, April-2023, Available :http://www.ijrti.org/papers/IJRTI2304245.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2304245
Registration ID:185617
Published In: Volume 8 Issue 4, April-2023
DOI (Digital Object Identifier):
Page No: 1491 - 1495
Country: Coimbatore, TAMIL NADU, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2304245
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2304245
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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