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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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Volume Published : 11
Issue Published : 117
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| Paper Title: | Analyzing buying behaviour of consumer towards IFFCO's Urea and DAP in Rewari district of Haryana |
| Authors Name: | Jayant Yadav , Pritesh Dwivedi , Anuj Saini , Manshi Chauhan |
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| Author Reg. ID: |
IJRTI_186491
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| Published Paper Id: | IJRTI2305016 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | |
| Abstract: | IFFCO was introduced in India on Nov 3, 1967 as a Cooperative society with the aim of improving agricultural productivity in India by providing high quality fertilizers to farmers at affordable prices. The present study is focused on studying buying behaviour of consumer towards IFFCO’s DAP and Urea, by studying socio-economic profile of the respondents, marketing channels in the study area. The studied parameters for socio-economic profiling was age, sex, education, occupation, land holding, size of family and monthly income, beside all of them age and sex of the respondents were found non-significant. IFFCO’s products creates high value because of its quality and availability thus, attraction of consumers towards IFFCO’s products are increasing at a very high rate. IFFCO’s urea and DAP have strongest market in Northern states like Punjab, Haryana, Uttar Pradesh and Bihar for wheat and rice, Significant market in western states like Gujarat, Maharashtra and Rajasthan for cotton, sugarcane and groundnut and expanding in Southern states like Tamil Nadu, Andhra Pradesh and Karnataka for rice, wheat and pulses. |
| Keywords: | Consumer, Buying behavior, marketing, Urea & DAP, IFFCO |
| Cite Article: | "Analyzing buying behaviour of consumer towards IFFCO's Urea and DAP in Rewari district of Haryana", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 5, page no.118 - 121, May-2023, Available :http://www.ijrti.org/papers/IJRTI2305016.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2305016
Registration ID:186491
Published In: Volume 8 Issue 5, May-2023
DOI (Digital Object Identifier):
Page No: 118 - 121 Country: Rewari, Haryana, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2305016 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2305016 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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