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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
Article Submitted : 21307
Article Published : 8476
Total Authors : 22301
Total Reviewer : 802
Total Countries : 156
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| Paper Title: | Study on Consumer Buying Behaviour and product preference of Insecticides(Ampligo) in Muzaffarnagar district of Uttar Pradesh |
| Authors Name: | Parshant Kumar , Pritesh Dwivedi , Rajnish Azad , Sachin Kumar |
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| Author Reg. ID: |
IJRTI_186786
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| Published Paper Id: | IJRTI2305139 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | |
| Abstract: | Syngenta India Pvt. Ltd is a prominent player in the agri-inputs industry, with a focus on high-quality innovative agrochemicals that increase crop yield and quality. The aim of this research was to investigate market preferences for different types of agrochemicals (fungicides, insecticides, weedicides) in the cereal market. The study also aimed to assess dealer perceptions and consumer satisfaction with Syngenta India Pvt. Ltd products compared to other brands, and to analyze customer behavior when purchasing agrochemicals for cereal crops. The research used a multistage sampling method and involved personal interviews and questionnaires with 120 farmers and 35 dealers. The findings revealed that most farmers purchased cereal agrochemicals from cooperatives as they offered credit facilities. Dealers preferred to stock branded products, and both farmers and dealers preferred Syngenta agrochemicals due to their superior quality. Agrochemical companies used various marketing strategies such as price discounts, field demonstrations, and promotional schemes to generate demand from farmers. |
| Keywords: | Consumer Buying Behaviour, Ampligo, Preference. |
| Cite Article: | "Study on Consumer Buying Behaviour and product preference of Insecticides(Ampligo) in Muzaffarnagar district of Uttar Pradesh", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 5, page no.870 - 871, May-2023, Available :http://www.ijrti.org/papers/IJRTI2305139.pdf |
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| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2305139
Registration ID:186786
Published In: Volume 8 Issue 5, May-2023
DOI (Digital Object Identifier):
Page No: 870 - 871 Country: Muzaffarnagar, Uttar Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2305139 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2305139 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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