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The Jaggery industry is considered as a small scale and cottage industry in India. From time immemorial, sugarcane crop has been known as a cash crop by Indian cultivators and so also preparation of Jaggery. Large numbers of Jaggery production units are operating in Uttar Pradesh State which has a great employment potential. The study is focused on “Marketing of jaggery and its related products in Bijnor district of Uttar Pradesh”. The studied parameters for socio-economic profiling were age, education, size of family and monthly income, beside all of them age and size of family were found non-significant. After analyzing the major findings of study. it was found that high marketing cost and price spread was incurred in the marketing channel in which distant wholesaler was involved. The study aims to explore all the marketing channels involved in marketing of jaggery and its related products. The study area stands among the leading producers of jaggery in Uttar Pradesh. The jaggery and its products were having huge market share in northern India.
Keywords:
Jaggery, Marketing, Sugar, Jaggery products
Cite Article:
"STUDY ON MARKETING OF JAGGERY IN BIJNOR DISTRICT OF UTTAR PRADESH", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 5, page no.2181 - 2185, May-2023, Available :http://www.ijrti.org/papers/IJRTI2305212.pdf
Downloads:
000205187
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator