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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

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Paper Title: STUDY ON MARKETING OF JAGGERY IN BIJNOR DISTRICT OF UTTAR PRADESH
Authors Name: Ujjwal Chauhan , Victoria Amit Masih
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IJRTI_186934
Published Paper Id: IJRTI2305212
Published In: Volume 8 Issue 5, May-2023
DOI:
Abstract: The Jaggery industry is considered as a small scale and cottage industry in India. From time immemorial, sugarcane crop has been known as a cash crop by Indian cultivators and so also preparation of Jaggery. Large numbers of Jaggery production units are operating in Uttar Pradesh State which has a great employment potential. The study is focused on “Marketing of jaggery and its related products in Bijnor district of Uttar Pradesh”. The studied parameters for socio-economic profiling were age, education, size of family and monthly income, beside all of them age and size of family were found non-significant. After analyzing the major findings of study. it was found that high marketing cost and price spread was incurred in the marketing channel in which distant wholesaler was involved. The study aims to explore all the marketing channels involved in marketing of jaggery and its related products. The study area stands among the leading producers of jaggery in Uttar Pradesh. The jaggery and its products were having huge market share in northern India.
Keywords: Jaggery, Marketing, Sugar, Jaggery products
Cite Article: "STUDY ON MARKETING OF JAGGERY IN BIJNOR DISTRICT OF UTTAR PRADESH", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 5, page no.2181 - 2185, May-2023, Available :http://www.ijrti.org/papers/IJRTI2305212.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2305212
Registration ID:186934
Published In: Volume 8 Issue 5, May-2023
DOI (Digital Object Identifier):
Page No: 2181 - 2185
Country: Bijnor, Uttar Pradesh, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2305212
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2305212
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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