Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The hotel industry is constantly evolving, seeking innovative ways to improve profitability, enhance customer experiences, and optimize operations. Business analytics, encompassing descriptive, predictive, and prescriptive analysis, enables hotels to make data-driven decisions, helping them achieve competitive advantage in a dynamic marketplace. The study highlights the potential of business analytics to revolutionize the hotel industry, offering a data-centric approach to enhance performance, profitability, and customer-centricity. This study aims to provide stakeholders and readers with insights into the advantages and implementation challenges of business analytics in this industry, underlining its critical role in future competitiveness and success
Keywords:
Big data, Business Analytics, Business Intelligence, Descriptive analytics, Data Visualization, Predicative analytics and Prescriptive analytics
Cite Article:
"The Dynamic Role of Business analytics in Hotel management", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 5, page no.2221 - 2227, May-2023, Available :http://www.ijrti.org/papers/IJRTI2305220.pdf
Downloads:
000205237
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator