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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19455
Article Published : 8041
Total Authors : 21252
Total Reviewer : 769
Total Countries : 144
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Published Paper Details
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| Paper Title: | Effects of Misleading and Deceptive Environmental Claims in Advertising |
| Authors Name: | Sudeshna Bhushan , Yashaswini Shah , Ishan Bhandari , Sheetal V A |
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| Author Reg. ID: |
IJRTI_187073
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| Published Paper Id: | IJRTI2306035 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | Greenwashing is a practice followed by organizations in which unsubstantiated or misleading claims are made of the environmental and social attributes of a product, service or the company as a brand. Greenwashing practice is adopted to make the company look more environment-friendly than it actually is, by spending more money, time and efforts on marketing its products as ‘green’, rather than actually minimizing its adverse impact on the environment. This paper studies the green marketing practices of certain selected companies belonging to four sectors - Automobile, Electronics, Food & Beverages and Personal Care Sector, through analysis of their advertisements, company websites and sustainability reports. The main objective of the paper is to identify the extent of green washing done by the companies and to rate their environmental claims on the weighted scale of 1 to 5. Further, this paper correlates the greenwashing score with the overall CSR score, along with cross-sector analysis of their greenwashing scores. The paper finds that even the companies with a high overall CSR score are involved in some form of greenwashing practices. The authors also suggest ways and means for companies to avoid greenwashing, for consumers to spot it and for regulators to curb it. |
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| Cite Article: | "Effects of Misleading and Deceptive Environmental Claims in Advertising", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 6, page no.194 - 201, June-2023, Available :http://www.ijrti.org/papers/IJRTI2306035.pdf |
| Downloads: | 000205159 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2306035
Registration ID:187073
Published In: Volume 8 Issue 6, June-2023
DOI (Digital Object Identifier):
Page No: 194 - 201 Country: Bengaluru , Karnataka , India Research Area: Computer Science & Technology Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2306035 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2306035 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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