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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19455
Article Published : 8041
Total Authors : 21252
Total Reviewer : 769
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| Paper Title: | Ethical Balance - A hedge for entrepreneur`s success in Turbulent Times |
| Authors Name: | Dr Anjali Vyas , Dr. Siddhartha Shyam Vyas , Dr. Shyam B. Vyas |
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| Author Reg. ID: |
IJRTI_187165
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| Published Paper Id: | IJRTI2306113 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | Entrepreneurs seek marketing success. Critical factor enabling marketing success is understanding customer requirements. Business cannot survive without effective marketing. Environment is ever-changing & turbulent. In these turbulent times, where entrepreneurs are juggling with the marketing strategies and changing trends, Ethical balance is now a need for them to consider at every step. In this research study, qualitative & quantitative tools were used to study hand-in-glove relationship between entrepreneurship, marketing, environment of business, and ethics – from the perspective of top entrepreneurs that were also marketing heads at their enterprises. Consensus findings concluded persona of successful entrepreneur, successful marketer, state of current day environment, and ethics. Consensus view indicated customer understanding, adherence to good ethics (will build customer trust) is a pre-requisite (not easy – and-quite difficult) for building long term success. |
| Keywords: | entrepreneurs, marketing, success |
| Cite Article: | "Ethical Balance - A hedge for entrepreneur`s success in Turbulent Times", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 6, page no.740 - 750, June-2023, Available :http://www.ijrti.org/papers/IJRTI2306113.pdf |
| Downloads: | 000205237 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2306113
Registration ID:187165
Published In: Volume 8 Issue 6, June-2023
DOI (Digital Object Identifier):
Page No: 740 - 750 Country: new delhi, delhi, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2306113 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2306113 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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