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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19455
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Total Authors : 21252
Total Reviewer : 769
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| Paper Title: | Digital Marketing of Micro, Small and Medium Enterprise (MSMEs) Products in Yogyakarta Province, Indonesia |
| Authors Name: | Yuvensius Sri Susilo , Laurensius Farel Dwi Putranto , Jonathan Ersten Herawan |
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| Author Reg. ID: |
IJRTI_187393
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| Published Paper Id: | IJRTI2306137 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | http://doi.one/10.1729/Journal.34929 |
| Abstract: | This study aims to conducted study the marketing of digital; products for SME’s in the Province of DIY. This study uses primary and secondary data, namely through questionnaries, interviews, and FGD. Sampling was carried out using purposive sampling and convenience sampling with 345 respondent. The analytical tool in this study uses descriptive analysis and concludes that there are a number of problems in MSMEs regarding capital issues and digital product marketing and the lack of innovation in digital product marketing. The recommendations from this research are the need for assistance for business management, product innovation with digital media, conducting digital marketing for MSMEs and collaborating with university in “Kampus Merdeka” Program together with various stakeholders. |
| Keywords: | Digital Marketing, MSMEs, Product Innovation |
| Cite Article: | "Digital Marketing of Micro, Small and Medium Enterprise (MSMEs) Products in Yogyakarta Province, Indonesia", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 6, page no.910 - 918, June-2023, Available :http://www.ijrti.org/papers/IJRTI2306137.pdf |
| Downloads: | 000205311 |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2306137
Registration ID:187393
Published In: Volume 8 Issue 6, June-2023
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.34929
Page No: 910 - 918 Country: Kota Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2306137 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2306137 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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