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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
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Issue Published : 115
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| Paper Title: | AN ANALYSIS OF GREEN MARKETING TOWARDS SUSTAINABLE GROWTH - A CONSUMER`S INSIGHT |
| Authors Name: | Dr. G.R.GAYATHIRI , Mr. V.R.RAGAVAN , Mr. M.SRIDHAR |
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IJRTI_188473
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| Published Paper Id: | IJRTI2311036 |
| Published In: | Volume 8 Issue 11, November-2023 |
| DOI: | |
| Abstract: | The idea of green marketing is developed from the modern marketing concepts. It involves developing products and services to promote environmental safeguard. This paper concentrates on sensibility of consumers in using green products in Thanjavur district. The objective of the research is to know whether people have sensibility about green products which useful to establish sustainable development. Data were collected from 122 respondents with simple random technique in kumbakonam town area. Different statistical tools like one-way anova and simple percentage were used to obtain the results. The results revealed that, respondents have sensibility about green marketing and sustainable development. |
| Keywords: | green marketing, green products, green environment, sustainable development, economic growth |
| Cite Article: | "AN ANALYSIS OF GREEN MARKETING TOWARDS SUSTAINABLE GROWTH - A CONSUMER`S INSIGHT", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 11, page no.255 - 260, November-2023, Available :http://www.ijrti.org/papers/IJRTI2311036.pdf |
| Downloads: | 000205217 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2311036
Registration ID:188473
Published In: Volume 8 Issue 11, November-2023
DOI (Digital Object Identifier):
Page No: 255 - 260 Country: Kumbakonam, Tamil Nadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2311036 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2311036 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
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