Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Online newspapers, like printed newspapers, have legal restrictions regarding libel, privacy and copy right, also apply to online publications in most countries as in the UK. Also, the UK Data Protection Act applies to online newspapers and news pages. Up to 2014, the PCC ruled in the UK, but there was no clear distinction between authentic online newspapers and forums or blogs. In this paper made a study on consumer’s preference, problems faced while reading e-newspaper, and their satisfaction level towards e-paper. For the purpose of the study 210 respondents were taken and to find out the results demographic analysis, rank analysis, and weighted average score are the tools have been used. The study suggests that E-newspaper publishers may try to reduce the interruption of advertisement in e-newspaper and they must create awareness about the e- newspapers. The study concludes that online newspaper has its own importance and ever loyal customers because of its innovated strategies and psychological attachment of consumers to the e-newspapers.
Keywords:
Newspaper, E-Newspaper, Online, Printed, News.
Cite Article:
"A STUDY ON CONSUMER PERCEPTION TOWARDS ELECTRONIC NEWSPAPER", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 11, page no.452 - 457, November-2023, Available :http://www.ijrti.org/papers/IJRTI2311061.pdf
Downloads:
000205225
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator