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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 114
Article Submitted : 18650
Article Published : 7863
Total Authors : 20781
Total Reviewer : 757
Total Countries : 142
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| Paper Title: | A STUDY ON THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR. |
| Authors Name: | Shilpa Chhugani |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_188904
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| Published Paper Id: | IJRTI2401059 |
| Published In: | Volume 9 Issue 1, January-2024 |
| DOI: | |
| Abstract: | Abstract- This article discusses the impact of digital marketing on the evolution of modern entrepreneurship, as well as the main tasks in the formation of the business structure. The advent of the Internet and then social media reignited the predictions of rising consumer power in the digital age leading up to the turn of the century. The people in the market are surprised by the rapid development of new interactive media, such as on-line services and the World Wide Web. Currently, much of the related research focuses more on the customer than the firm. This study uses the firm's perspective to enhance the understanding of digital marketing and the use of social media, as well as its benefits and inhibitors. The second generation of Internet applications enhances marketing efforts by allowing firms to introduce innovative forms of communication and create content with their customers. Firms' participation in digital marketing can be divided according to the perceived effectiveness and uses of digital marketing. To improve involvement with digital marketing, marketers need to focus to build the relationship and interactions with their customers. This article demonstrates how some firms are already achieving that. |
| Keywords: | digital marketing, internet, online advertising, internet marketing. |
| Cite Article: | "A STUDY ON THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR.", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 1, page no.348 - 351, January-2024, Available :http://www.ijrti.org/papers/IJRTI2401059.pdf |
| Downloads: | 000205175 |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2401059
Registration ID:188904
Published In: Volume 9 Issue 1, January-2024
DOI (Digital Object Identifier):
Page No: 348 - 351 Country: Bhopal Phase 2, Misrod, Bhopal, Madhya Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2401059 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2401059 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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