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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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| Paper Title: | ROLE OF GREEN MARKETING IN ENVIRONMENT |
| Authors Name: | MANISH KUMAR YADAV |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_189274
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| Published Paper Id: | IJRTI2403019 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | This research paper aims to investigate the emerging field of green marketing and its impact on consumer behavior and the environment. Green marketing refers to the development and promotion of products and services that are environmentally friendly and socially responsible. With the growing concern for environmental sustainability, companies are increasingly adopting green marketing strategies to meet consumer demand and differentiate themselves in the market. The study begins by providing an overview of the concept of green marketing and its evolution over time. It explores the various dimensions of green marketing, including product design, packaging, pricing, distribution, and promotion, highlighting the importance of integrating sustainability throughout the marketing mix. The paper also examines the key motivations behind green consumer behavior, such as environmental consciousness, ethical values, and social influence. Furthermore, this research investigates the effectiveness of green marketing initiatives in influencing consumer decision-making and purchasing behavior. It explores the role of environmental knowledge, perceived value, and trust in shaping consumers' attitudes and intentions towards green products. The study also analyzes the challenges and barriers faced by companies in implementing green marketing strategies, such as consumer skepticism, green washing, and limited awareness. To conduct this research, a mixed-methods approach is utilized, incorporating both quantitative surveys and qualitative interviews. A sample of consumers from various demographic backgrounds is selected to capture a comprehensive understanding of green consumer behavior. The data collected is analyzed using statistical techniques and thematic analysis to identify patterns, trends, and insights. The findings of this research contribute to the existing body of knowledge on green marketing and provide practical implications for companies aiming to engage in sustainable business practices. The study offers recommendations for marketers to develop effective green marketing strategies, including the need for transparent communication, credible certifications, and collaboration with stakeholders. In conclusion, this research paper sheds light on the significance of green marketing in fostering sustainable consumption patterns and addressing environmental challenges. It emphasizes the importance of aligning business objectives with environmental goals and meeting consumer expectations for sustainable products and services. By adopting green marketing practices, companies can not only contribute to the well-being of the planet but also gain a competitive advantage in today's environmentally conscious market. |
| Keywords: | green marketing, sustainability, consumer behavior, environmental consciousness, sustainable consumption, green washing. |
| Cite Article: | "ROLE OF GREEN MARKETING IN ENVIRONMENT", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 3, page no.139 - 143, March-2024, Available :http://www.ijrti.org/papers/IJRTI2403019.pdf |
| Downloads: | 000205228 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2403019
Registration ID:189274
Published In: Volume 9 Issue 3, March-2024
DOI (Digital Object Identifier):
Page No: 139 - 143 Country: jaipur, Rajasthan, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2403019 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2403019 |
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ISSN: 2456-3315
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