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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: March 2026
Volume 11 | Issue 3
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 22135
Article Published : 8686
Total Authors : 22851
Total Reviewer : 819
Total Countries : 160
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| Paper Title: | A STUDY ON CONUMER PERCEPTION TOWARDS PHARMACEUTICAL OTC (OVER THE COUNTER) PRODUCTS |
| Authors Name: | Dr. Arvind Goswami , Anjali Sharma |
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IJRTI_189310
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| Published Paper Id: | IJRTI2403024 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | The pharmacy sector has its interesting structure as medicine prices are the same in all pharmacies, and therefore they lack in price competition in comparison to stores of the daily consumer goods trade. Today, there are more product options as more generic medicines come out on the market and challenge original products with their lower price. Hence, the focus of the research is on pharmacy customers and their consumer behavior in regards to pharmacies and similarly priced over-the-counter (OTC) medicines, thus medicines which are not on prescription. The research helps to understand current behavior of pharmacy customers and gives an insight to the 4P’s of marketing; product, place, price and promotion over some psychological aspects. The purpose of the research is to determine the factors which influence the decision making process of the consumers while purchasing pharmaceutical OTC products and to understand the impact of cost, advertising and availability factors on the consumer decision-making process when buying OTC products. |
| Keywords: | OTC Products, Consumer Behaviour, Pharmaceutical, Availability, Acute, Chronic, Analgesic |
| Cite Article: | "A STUDY ON CONUMER PERCEPTION TOWARDS PHARMACEUTICAL OTC (OVER THE COUNTER) PRODUCTS", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.9, Issue 3, page no.168 - 173, March-2024, Available :http://www.ijrti.org/papers/IJRTI2403024.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2403024
Registration ID:189310
Published In: Volume 9 Issue 3, March-2024
DOI (Digital Object Identifier):
Page No: 168 - 173 Country: jaipur, Rajasthan, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2403024 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2403024 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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