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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Volume 11 | Issue 3
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Impact Factor : 8.14
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| Paper Title: | SOCIAL MEDIA INFLUENCER MARKETING AND TRENDS : A REVIEW |
| Authors Name: | G.Sanjivini , S.Hariharan , M.Vijayakumar |
| Download E-Certificate: | Download |
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IJRTI_189361
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| Published Paper Id: | IJRTI2403068 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | Abstract The expanding utilize and adequacy of social media influencers in showcasing has captivated both scholastic researchers and industry experts. To shed light on the establishments and patterns of this modern wonder, this think about embraces a orderly writing survey employing a bibliometric-content investigation to outline the extant writing where customer behavior, social media, and influencer promoting are interlaced. Utilizing 214 articles distributed in diaries ordered by the Australian Commerce Dignitaries Chamber (ABDC), Chartered Affiliation of Trade Schools (CABS), and Web of Science (WOS) from 2008 to 2022, this think about unloads the articles, diaries, strategies, speculations, subjects, and develops (forerunners, arbitrators, arbiters, and results) in extant inquire about on social media influencer promoting. Note worthily, the audit highlighted that the major investigate streams in social media influencer promoting inquire about include parasocial intelligent and connections, sponsorship, genuineness, and engagement and impact. The audit moreover uncovered the conspicuous part of gathering of people-, brand-, comparative-, substance-, influencer-, social-, and technology-related variables in affecting how buyers respond to social media influencer promoting. The experiences determined from this one-stop, state-of-the-art survey can offer assistance social media influencers and promoting researchers and experts to recognize key characteristics and patterns of social media influencer promoting, and in this way, drive modern inquire about and social media promoting hones where social media influencers are utilized and utilized upon for promoting exercises. |
| Keywords: | Consumer behavior, forerunner, influencer marketing, authenticity, engagement, audience factors. |
| Cite Article: | "SOCIAL MEDIA INFLUENCER MARKETING AND TRENDS : A REVIEW", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.9, Issue 3, page no.474 - 477, March-2024, Available :http://www.ijrti.org/papers/IJRTI2403068.pdf |
| Downloads: | 000205381 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2403068
Registration ID:189361
Published In: Volume 9 Issue 3, March-2024
DOI (Digital Object Identifier):
Page No: 474 - 477 Country: Namakkal, TamilNadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2403068 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2403068 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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