 |
International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
|
Issue: March 2026
Volume 11 | Issue 3
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 22135
Article Published : 8686
Total Authors : 22851
Total Reviewer : 819
Total Countries : 160
Indexing Partner
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | Study of Consumer Purchasing Patterns for Magazines |
| Authors Name: | Angela Dang , Ankush Rana , Dr. Sanjoy Roy |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_189405
|
| Published Paper Id: | IJRTI2403080 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | Finding out the elements influencing the consumer buying behaviour of subscribers of magazines is the goal of the project "Consumer purchasing patterns for Magazines." to determine how branding affects customer purchasing habits. In order to investigate the relationship between profession and experience of magazine's customers, it is necessary to look at the relationship between monthly income and price-sensitive attitude. To evaluate the connection between celebrity endorsement's promotional strategy and readers' experiences with magazine. The investigation showed that some elements, such as convenience, delivery services, and branding, influence client loyalty. According to the study, there is no discernible link between income and clients' level of price sensitivity. It was concluded that there is no meaningful connection between a customer's experience and their profession. It was shown that there is a strong correlation between celebrity endorsement and consumer experience. My research is descriptive in nature, and I employed a straightforward random sample method. |
| Keywords: | Magazines, Customer, purchase, behaviour |
| Cite Article: | "Study of Consumer Purchasing Patterns for Magazines", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.9, Issue 3, page no.571 - 583, March-2024, Available :http://www.ijrti.org/papers/IJRTI2403080.pdf |
| Downloads: | 000205270 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2403080
Registration ID:189405
Published In: Volume 9 Issue 3, March-2024
DOI (Digital Object Identifier):
Page No: 571 - 583 Country: New Delhi, Delhi, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2403080 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2403080 |
| Share Article: | |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijrti.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
| Providing A digital object identifier by DOI.ONE How to Get DOI? |
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Join RMS/Earn 300
WhatsApp
Click Here
Click Here
Indexing Partner |
|||
| Copyright © 2026 - All Rights Reserved - IJRTI | |||